For this seasonal campaign, the brand wanted to showcase a curated collection of wines perfect for the Thanksgiving table. I led the creative and art direction for a photoshoot set outdoors in a dreamy autumn field, using warm, textural landscapes to anchor the story in the feeling of the holiday. The table was styled for a harvest feast, with an abundance of wine to emphasize generosity, celebration, and togetherness. The final visuals created a nostalgic yet elevated moment that resonated strongly with members planning their holiday gatherings and helped position the collection as a must-have for the season.
Thanksgiving Wine Promotion