The brand needed a seasonal campaign for their summer orange wine that felt fresh, vibrant, and more imaginative. I led the creative direction and art direction for both the studio shoot and the email marketing. We built a visual world around moody orange backdrops, sculptural sand dunes, and driftwood, then paired it with on-location beach photography to anchor the story in summer. The mix of rich studio texture and natural outdoor light created a warm, transportive atmosphere. The campaign positioned the orange wine as a standout seasonal release and resonated that may have been new to an orange wine product.