I partnered with the client to create a luxury lifestyle magazine for wine club members that felt editorial, rustic modern, and richly atmospheric. I led everything from brand strategy and masthead design to art direction, content curation, photography direction, production, and printing. The result was an oversized newspaper-style publication with magazine-level visual craft, built around rich imagery and expressive typography. Each issue balanced wine-centric education with broader lifestyle stories such as travel, food, design, and wellness to reflect the fuller world that surrounds great wine. Members regularly wrote in to share how much they enjoyed the magazine, and outside partners often reached out asking to be included. This reinforced the magazine as a key part of elevating the wine club experience beyond a simple shipment.