The client needed a New Year’s Eve campaign that broke away from traditional, overly formal wine marketing. I led the creative and art direction for a photoshoot and email campaign designed to position champagne as the spark that fuels the party. The visuals and messaging emphasized energy, personality, and celebration, making the product feel vibrant instead of reserved. The campaign drove stronger-than-usual sales for a premium offering and resonated equally with younger and older audiences looking for something more playful and modern.