XVOO set out to enter a saturated olive oil market with a differentiator that mattered: verified purity. I led the creative direction across brand identity, packaging, website, photography, and email, building a system centered on lab-tested authenticity and the freshness of small-batch Italian oils. Because XVOO sources from multiple independent makers, each with their own labels, the brand needed a unifying visual language that could elevate their stories while creating consistency online. The result is a cohesive, premium identity that brings artisan producers to the U.S. market with clarity and credibility they otherwise wouldn’t have the resources to achieve.