Spire Agency brought me in to support the rebrand of Texas Capital Bank as it shifted its strategic focus and sought stronger differentiation in a highly competitive financial market. I collaborated with the team on art direction, design, and visual development across key brand and campaign assets, helping bring the new “Texas Capitalism” platform to life. The work included digital, print, and environmental applications that elevated the bank’s presence and clarified its positioning for prospective clients. The refreshed identity was met with strong internal and external reception, with Texas Capital Bank’s leadership praising the sophistication and distinctiveness of the new brand expression.